Meet The Q-Team
PRINCIPAL & PROFESSIONAL MODERATOR
Bonnie Schroeder is a seasoned professional Moderator
& Marketing Strategist with over 25 years of qualitative research experience across a diverse group of product categories and customer verticals.
After working for years as a Moderator at a national custom research firm and a member of a boutique qualitative firm, Bonnie started her own qualitative research consultancy, Q-Think Research, Inc., in 2001.
She has successfully incorporated traditional skills & techniques into more contemporary online & mobile methodologies to deliver real time insights to her clients.
Bonnie specializes in providing strategic marketing insights that leverage her knowledge across multiple product categories. Her clients praise her ability to think quickly on her feet. She digs deep to uncover insights not always obvious on the surface.
In addition, Bonnie has the innate skill of actively engaging consumers of all ages & demographics while also comfortably & effectively interacting with marketing executives. Bonnie is praised for being a true partner with her clients.
Laurie has been working in the Marketing and Insights field for over 25 years and has been a highly valued member of the Q-Think team since its inception. Laurie is a strong strategic thinker and adds value to all assignments she touches.
After receiving her MBA from the University of Michigan, Laurie started her career at Leo Burnett and worked for many years in the advertising industry. This experience provided her the opportunity to tackle the marketing challenges facing many of the Fortune 500 leading brands.
After establishing her credibility as a consumer expert, she transitioned to the marketing research industry mid-way in her career and has been a strategist and one-on-one facilitator ever since.
Laurie takes pride in helping clients think outside the box and in developing short and long-term strategic recommendations that drive their businesses forward. She is known for her enthusiasm, her strong work ethic and her ability to leverage knowledge from multiple industries to the assignment at hand.